The Eventim Apollo was designed by a collaboration between the Gaumont British Theatres chain and exhibitor Israel Davis by acclaimed theatre architect Robert Cromie.
The theatre is designed in Art Deco style and the original features included a large 35-foot deep stage, 3,487 seats, an excellent fan-shaped auditorium (enabling both a level of intimacy and excellent sightlines), 20 dressing rooms, a café/restaurant, and a Compton4Manual/15 Ranks theatre organ.
The venue was known as the Hammersmith Odeon from 1962 and hosted many legendary acts, including Bob Marley, The Beatles, The Rolling Stones and Bob Marley. It screened its last regular film on August 8th, 1984.
The theatre closed for refurbishment in 1992 before reopening as the Labatt’s Apollo. More alterations were made to the venue in 2003 that enabled the stalls seating to be removed, therefore allowing for both standing and fully-seated events to be staged, and in 2006 the original Compton organ console which had been removed in the 1990s and placed into storage was reinstated.
Since 2012 the theatre has been owned by CTS Eventim and AEG Presents and has seen a huge visual transformation following a multi-million pound investment, as it was returned to its iconic 1932 Art Deco design.
Further investment saw HVAC installed, structural repairs take place, and all toilets are fully refurbished.
Eventim Apollo continues to host some of the finest live entertainers to grace the London stage and is home to the BBC’s Live at the Apollo.