I'm Sorry, Prime Minister Tickets - Apollo Theatre

1 hour 55 minutes (includes interval)

I'm Sorry, Prime Minister is at the Apollo Theatre in London.  This medium-sized West End theatre has four levels of seating and a capacity of 833. Excellent views are available throughout the venue, with very limited overhang coming from the higher tiers and steep rakes throughout ensuring good visibility of the stage.

Seats in the Stalls provide excellent views throughout, even towards the rear of the seating with premium seats being found in the front centre section of either the Stalls and also the Dress Circle which provide an immersive theatrical experience.

Seats in the front row of the Grand Circle are often sold at a discount in price, and although they are situated quite high up, you have a decent view of the action from an elevated position. The best seats in this section can be found one row behind in seats B15-18, as they do not feature any restriction from the lighting equipment. Seats towards the rear of the Stalls also offer a great view of the stage on a budget and are ideal for last-minute bargain hunters.

Where Is The Best Section Of The Apollo Theatre To Book Tickets?

The Apollo Theatre has three tiers with the cheapest seats being located in the upper circle and the most expensive being front and centre in either the stalls or dress circle. While this is not the largest venue in the West End, it still has several different price structures in all sections of the theatre meaning that when looking for the best value for tickets it can be beneficial to study the seating plan closely to look for the cut-off points for each different price range in the theatre which can lead to substantial savings.

Can I Buy Discount Tickets To I'm Sorry, Prime Minister?

The theatre rarely offers official discounts on tickets however prices do fluctuate and midweek performances during off-peak periods will usually see a downward movement in ticket prices to the show. Some of the official retail outlets will offer discounts during quiet weeks if they buy in bulk upfront but this will usually only happen if the West End is quiet and will be more luck than judgment from a consumer perspective.

Are Upper Circle Tickets To I'm Sorry, Prime Minister Good Value?

They can be. It is recommended that you study the seating plan before booking as some seats in this section feature slight restrictions to the view however this should be clearly marked for full transparency and priced accordingly. Thankfully there are no pillars to deal with so most of the tickets in this section do have a clear view although you are situated quite high up.

Why Do Some Websites Charge An Additional Booking Fee?

As with all West End shows, this boils down to basic supply and demand as the producers are in business to make money and if the show is busy they will charge all agents full price for tickets meaning that the online ticket agents running the websites will have no option but to charge a booking fee to turn a profit. The good news though is that if you are booking tickets through websites that are members of the Society of Ticket Agents and Retailers (STAR) then all fees should be visible before purchase so you will be aware of exactly what you are getting into and there are no nasty surprises upon checkout.