Kit Kat Club – Playhouse

The Playhouse Theatre is a west-end theatre located close to Trafalgar Square in Northumberland Avenue. The building of the venue was completed in 1882 by Sefton Henry Parry and opened to the public as the ‘Royal Avenue Theatre’ in March that year with a capacity of 679 seats. The theatre was subsequently rebuilt in 1907 but still retains its original substage machinery. The current capacity at the venue is now 786.

In its early years, the theatre was generally known for hosting farces, comic operas, and burlesque but by the 1890s, the venue was also presenting drama, which resulted notably in 1894, Annie Horniman, the tea heiress, anonymously sponsoring Florence Farr to perform in a season of plays there. The first production featuring Farr was unsuccessful, and so she prevailed upon her friend, George Bernard Shaw to make his debut in the west end at the theatre with ‘Arms And The Man’ which proved successful enough to allow him to focus on play writing full time.

In 1905 the Playhouse was rebuilt to the designs of Blow and Billerey, however, during the work, a section of the roof of the adjacent Charing Cross Station collapsed and crashed through the roof and wall of the theatre resulting in the tragic deaths of several people both in the theatre and the station with many others being injured. Once the theatre was repaired it re-opened as The Playhouse Theatre in January 1907 showcasing a one-act play called ‘The Drums Of Oudh’ with a smaller seating capacity of 679.

Notable productions and performances at the Playhouse include ‘Home And Beauty’ by W. Somerset Maugham which premièred at the venue on 30th August 1919, and ran for 235 performances, Henry Daniell appeared here in 1926 starring as the Prince of Karaslavia in ‘Mr Abdulla’.  Nigel Bruce starred in Somerset Maugham’s ‘The Letter’, and again 1930 in ‘Dishonoured Lady’.  Alec Guiness also made his stage début here in Ward Dorane’s play ‘Libel’ on 2nd April 1934.

In 1951 the theatre was used as a recording studio by the BBC who recorded ‘The Goon Show’ at the venue along with radio versions of ‘Hancock’s Half Hour’ and ‘Steptoe And Son’.  Live performances by rock bands also featured including Led Zeppelin, Queen, Kiss, The Beatles and the Rolling Stones all playing there.

With the departure of the BBC in 1976, the theatre went dark and was briefly in danger of demolition, but eventually saved and lovingly restored to its 1907 design by Robin Gonshaw and opened to the public again in October 1987.

Novelist and politician Jeffrey Archer purchased the Playhouse in 1988 for just over £1 million, and the theatre was offered commercial sponsorship by a financial services’ company the following year and was known as the ‘MI Group Playhouse’.

The Playhouse became home to the Peter Hall Company in 1991 leading to a number of commercially successful plays being performed there to critical acclaim.

Jeffrey Archer sold the Playhouse in 1992 to Ray Cooney for just over £2 million who went on later that year to stage the west-end premiere of ‘Runs In The Family ‘at the venue and was followed in 1993 by ‘Jane Eyre’, ‘On Approval’ in 1994, and the following year, ‘Ray Cooney’s Funny Money’.

Cooney sold the Playhouse Theatre in 1996 to American banker Patrick Sulaiman Cole whose first production was a revival of Ibsen’s ‘A Dolls House’ which played to critical acclaim.  The theatre closed later that year for a complete refurbishment and reopened again in 1997 with the west-end première of Anton Chekhov’s ‘The Wood Demon’ followed by a first ever west-end Snoo Wilson premier, “HRH,” directed by Simon Callow, which unfortunately opened the day after the tragic death of Princess Diana. The play received harsh reviews as being anti-Royal, and the theatre then returned to life as a commercial receiving house.

Notable recent successes at the Playhouse have included ‘Naked’ in 1998, J.B. Priestley’s thrilling play ‘An Inspector Calls’ and ‘Journey’s End’.  The theatre was bought by Maidstone Productions in 2002, and the venue is now being managed by the Ambassadors Theatre Group.

Tickets to all productions at the Playhouse Theatre can be booked securely online through this website.

FAQ’s About Booking Tickets To The Playhouse Theatre

Where Is The Best Section To Book Tickets In The Playhouse Theatre?

All of the seats in the stalls offer a pretty much unobstructed view although there is only a very gradual raking of the seats meaning that there could be slight issues if taller patrons are seated in front of you.  The centre stalls seats are considered to be ‘Premium’ and tickets are priced accordingly in this section.  If you prefer to sit and view the stage from an elevated position then tickets in the first three rows of the dress circle also offer great views of the stage.

Are Tickets In The Upper Circle At The Playhouse Theatre Good Value?

This will depend on the production, however there are quite a few restrictions and tickets in the upper circle should be priced to reflect this and possibly avoided if possible.  It is highly recommended to study the seating plan thoroughly before booking tickets in this section and look closely at how the tickets are priced as ‘cheap’ cannot always be considered to be a bargain!

How Can I Book Cheap Tickets At The Playhouse Theatre?

Bargain hunters looking to book cheap tickets at the Playhouse Theatre often look to the rear of the stalls, along with seats on the side which both offer unobstructed views and are generally sold much cheaper than in the centre section.  As the theatre is not one of the larger venues in the West End and the view from these seats is absolutely fine.  In the dress circle, row E is often discounted along with the front row that is consistently cheap due to the acute curve from the balcony which is only a minor issue but offers great value for money.

Northumberland Avenue, London, WC2N 5DE

Venue Facilities
Air conditioned

Nearest Tube

Tube Lines
District, Bakerloo, Northern, Circle Lines

Directions from nearest tube

(2mins) Follow Embankment Place right under the bridge; turn right onto Northumberland Avenue and you will see the theatre.


Railway Station
Charing Cross Station

Bus Numbers
(Whitehall) 3, 12, 24, 53, 88, 91, 159, 453; (Strand) 6, 9, 11, 13, 15, 23, 29, 87, 139, 176

Night Bus Numbers
(Whitehall) 12, 53, 88, 159, 453, N2, N3, N5, N18, N20, N44, N52, N91, N97, N109, N136, N381; (Strand) 6, 23, 139, 176, N9, N11, N13, N15, N21, N26, N29, N47, N87, N89, N155, N343, N550, N551

Car Park
Trafalgar (10mins)

Within Congestion Zone


From £20.00

Transport Info

District, Bakerloo, Northern, Circle Lines

(2mins) Follow Embankment Place right under the bridge; turn right onto Northumberland Avenue and you will see the theatre.

Charing Cross Station
(Whitehall) 3, 12, 24, 53, 88, 91, 159, 453; (Strand) 6, 9, 11, 13, 15, 23, 29, 87, 139, 176
(Whitehall) 12, 53, 88, 159, 453, N2, N3, N5, N18, N20, N44, N52, N91, N97, N109, N136, N381; (Strand) 6, 23, 139, 176, N9, N11, N13, N15, N21, N26, N29, N47, N87, N89, N155, N343, N550, N551
Trafalgar (10mins)

Venue Facilities

  • Air conditioned
  • Bar
  • Disabled toilets
  • Infrared hearing loop
  • Toilets
  • Wheelchair accessible
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